Funded on Kickstarter! Rug Your City Sets Stretch Goal, Gift Reward

- Pilot collection of New York-inspired rugs will be produced.

- Stretch goal of $2500 earns backers a free photo book with pre-ordered rugs.

September 15, 2015 – LOS ANGELES – Rug Your City, a project by Floorplan Rugs to create handmade rugs inspired by modern cities, reached its $12,000 goal on Kickstarter today.  With 44 hours to spare, the company set a stretch goal of raising an additional $2500 before the campaign ends September 17 at 10:30 PST.  If the stretch goal is met, backers who pre-order rugs on Kickstarter will receive a photo book that captures the process of design sketch to finished rug.  All project funds will be used to prototype and produce the New York-inspired pilot collection and to begin development of a second Rug Your City collection.

Backers can pre-order the New York rugs in limited quantities at a discount off MSRP. Totes, t-shirts, posters and small collectibles printed with the same designs are also offered as rewards for pledges starting at $5. Nominations for the next city to be commemorated by Rug Your City are open until the Kickstarter campaign ends on September 17, 2015. At the discretion of Floorplan, a short list of nominated cities will be up for the backer vote.

To nominate a place, post your inspiration photo to Instagram, Facebook or Twitter with the hashtags: #FloorplanRugs, #RugYourCity and #RugInsertYourCityName (for example: #RugAkron.) 

 

About Rug Your City

Rug Your City is a project to revive storytelling in modern handmade rugs, just as “oriental” rugs have depicted the local life and culture of a handful of places for centuries. Floorplan has co-developed a pilot Rug Your City collection of five designs inspired by New York City.  If funded, Floorplan will fulfill backer rewards and rug pre-orders, and begin the design development of a second RugYourCity collection.

About The Rug Your City Designers

See Rug Your City Bios Page

About The Founders

Erin + Mehmet crossed paths in New York City in the aughts. Erin was climbing the corporate ladder convincing financial institutions to implement user-centered design. Mehmet was running a wholesale rug business and finishing his master’s in architecture at Columbia.  When the urge for adventure struck in 2008, they moved to Istanbul and started FourByNorth Studios, a user-experience design and architectural consulting firm to serve both blue chip and the burgeoning startup companies in Turkey and Europe. After years of helping other businesses launch and refine brands, they applied their team’s expertise to a product that they know well but is elusive to the average consumer: good quality rugs at reasonable prices. Floorplan aims to cut through the noise of misleading markdowns and rugs that look good at first but shabby in short order.

 

About Floorplan

Floorplan is an agile rug company dedicated to improving the experience of finding and buying great rugs. It specializes in hand-made and vintage goods meant to last: hand-knotted, hand-loomed and hand-woven rugs in natural fibers like wool, cotton, silk and jute. Based in Los Angeles, CA, Floorplan has a retail space at Urban Americana in the Zaferia Design District of Long Beach and is online at FloorplanRugs.com. 

 

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  PRIYA Collection Wool/Viscose Rug in Natural / Blue

  $119 $149 Why this price?

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  Beige / 2'-3" x 3'-9" Beige / 3'-6" x 5'-6" Beige / 5'-0" x 7'-6" Beige / 7'-9" x 9'-9" Beige / 8'-6" x 12'-0" Beige / 9'-3" x 13'-0"

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  Hand-woven by skilled artisans in India, the Priya Collection offers beautiful tonal designs accentuated by a carefully curated color palette. Delicate yet strong, Priya is an instant classic made for...

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  PRIYA Collection Wool/Viscose Rug in Olive / Graphite from $119 $149

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  PRIYA Collection Wool/Viscose Rug in Olive / Graphite

  $119 $149 Why this price?

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  Green / 2'-3" x 3'-9" Green / 3'-6" x 5'-6" Green / 5'-0" x 7'-6" Green / 7'-9" x 9'-9" Green / 8'-6" x 12'-0" Green / 9'-3" x 13'-0"

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  Hand-woven by skilled artisans in India, the Priya Collection offers beautiful tonal designs accentuated by a carefully curated color palette. Delicate yet strong, Priya is an instant classic made for...

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  PRIYA Collection Wool/Viscose Rug in Ivory / Grey from $119 $149

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  PRIYA Collection Wool/Viscose Rug in Ivory / Grey

  $119 $149 Why this price?

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  Ivory / 2'-3" x 3'-9" Ivory / 3'-6" x 5'-6" Ivory / 5'-0" x 7'-6" Ivory / 7'-9" x 9'-9" Ivory / 8'-6" x 12'-0" Ivory / 9'-3" x 13'-0"

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  Hand-woven by skilled artisans in India, the Priya Collection offers beautiful tonal designs accentuated by a carefully curated color palette. Delicate yet strong, Priya is an instant classic made for...

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  PRIYA Collection Wool/Viscose Rug in Navy / Ivory from $119 $149

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  PRIYA Collection Wool/Viscose Rug in Navy / Ivory

  $119 $149 Why this price?

  Notify me when this product is available:

  Blue / 2'-3" x 3'-9" Blue / 3'-6" x 5'-6" Blue / 5'-0" x 7'-6" Blue / 7'-9" x 9'-9" Blue / 8'-6" x 12'-0" Blue / 9'-3" x 13'-0"

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  Hand-woven by skilled artisans in India, the Priya Collection offers beautiful tonal designs accentuated by a carefully curated color palette. Delicate yet strong, Priya is an instant classic made for...

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  PRIYA Collection Wool/Viscose Rug in Ocean / Ivory from $119 $149

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  PRIYA Collection Wool/Viscose Rug in Ocean / Ivory

  $119 $149 Why this price?

  Notify me when this product is available:

  Blue / 2'-3" x 3'-9" Blue / 3'-6" x 5'-6" Blue / 5'-0" x 7'-6" Blue / 7'-9" x 9'-9" Blue / 8'-6" x 12'-0" Blue / 9'-3" x 13'-0"

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  Hand-woven by skilled artisans in India, the Priya Collection offers beautiful tonal designs accentuated by a carefully curated color palette. Delicate yet strong, Priya is an instant classic made for...

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  PLAYA Collection Rug in BLACK / NATURAL from $139 $179

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  PLAYA Collection Rug in BLACK / NATURAL

  $139 $179 Why this price?

  Notify me when this product is available:

  Black / 2'-3" x 3'-9" Black / 3'-6" x 5'-6" Black / 5'-0" x 7'-6" Black / 7'-9" x 9'-9" Black / 9'-3" x 13'-0"

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  Durable and distinct in textural variation, the hand-woven Playa Collection offers a bohemian take on the classic natural fiber rug. The carefully crafted patterns are elevated with deep hues to...

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  PLAYA Collection Rug in NAVY / IVORY from $139 $179

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  PLAYA Collection Rug in NAVY / IVORY

  $139 $179 Why this price?

  Notify me when this product is available:

  Blue / 2'-3" x 3'-9" Blue / 3'-6" x 5'-6" Blue / 5'-0" x 7'-6" Blue / 7'-9" x 9'-9" Blue / 9'-3" x 13'-0"

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  Durable and distinct in textural variation, the hand-woven Playa Collection offers a bohemian take on the classic natural fiber rug. The carefully crafted patterns are elevated with deep hues to...

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  PLAYA Collection Rug in AQUA / NATURAL from $139 $179

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  PLAYA Collection Rug in AQUA / NATURAL

  $139 $179 Why this price?

  Notify me when this product is available:

  Blue / 2'-3" x 3'-9" Blue / 3'-6" x 5'-6" Blue / 5'-0" x 7'-6" Blue / 7'-9" x 9'-9" Blue / 9'-3" x 13'-0"

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  Durable and distinct in textural variation, the hand-woven Playa Collection offers a bohemian take on the classic natural fiber rug. The carefully crafted patterns are elevated with deep hues to...

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  PLAYA Collection Rug in LT GREY / IVORY from $139 $179

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  PLAYA Collection Rug in LT GREY / IVORY

  $139 $179 Why this price?

  Notify me when this product is available:

  Gray / 2'-3" x 3'-9" Gray / 3'-6" x 5'-6" Gray / 5'-0" x 7'-6" Gray / 7'-9" x 9'-9" Gray / 9'-3" x 13'-0"

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  Durable and distinct in textural variation, the hand-woven Playa Collection offers a bohemian take on the classic natural fiber rug. The carefully crafted patterns are elevated with deep hues to...

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  OWEN Collection Rug in FOG / GRAPHITE from $479 $599

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  OWEN Collection Rug in FOG / GRAPHITE

  $479 $599 Why this price?

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  Size: 2'-6" x 8'-0" 2'-6" x 9'-9" 3'-6" x 5'-6" 5'-0" x 7'-6" 7'-9" x 9'-9" 9'-3" X 13'-0"

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  With its meticulously hand-knotted texture applied to a hand-woven base, the Owen Collection offers an innovative look that feels relaxed, yet refined. Crafted by master artisans of wool and jute,...

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  OWEN Collection Rug in INDIGO / SAGE from $479 $599

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  OWEN Collection Rug in INDIGO / SAGE

  $479 $599 Why this price?

  Notify me when this product is available:

  Size: 2'-6" x 8'-0" 2'-6" x 9'-9" 3'-6" x 5'-6" 5'-0" x 7'-6" 7'-9" x 9'-9" 9'-3" X 13'-0"

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  With its meticulously hand-knotted texture applied to a hand-woven base, the Owen Collection offers an innovative look that feels relaxed, yet refined. Crafted by master artisans of wool and jute,...

  View full product details →