Curbside pickup, contactless delivery, and extended returns. Learn more
← Prev   |   Next →

Floorplan Launches Rug Your City on Kickstarter: A Project to Modernize Storytelling in Handmade Rugs

  • Handmade rugs and kilims inspired by modern cities revive the storytelling tradition of classic Persian and Turkish rugs.
  • Pilot collection captures the spirit of New York. Backers to vote on the next city.
  • If funded, Floorplan Rugs will use social media to nominate cities and engage a broad creative community in collaborative design.

August 18, 2015 – LOS ANGELES – Floorplan, a designer-founded company intent on creating a better rug buying experience, launched Rug Your City on Kickstarter today. As the name suggests, Rug Your City is a project to create handmade rugs inspired by modern cities, refreshing the centuries-old tradition of depicting local life and culture in classic Persian and Turkish rugs and kilims. Floorplan is seeking $12,000 to prototype and produce a New York-inspired pilot collection and to begin development of a second. Nominations for the next city to be commemorated will be tallied via social media until the campaign ends on September 17, and all backers may cast their vote in the month following its close. If funded, Floorplan will again use social media to enlist designers – with or without textile experience – to collaborate on a collection of rugs inspired by the backer-chosen city.

“The classics are classics for a reason: the Nains from Persia, Herekes from Turkey, Kubas from the Caucus Mountains; They are beautiful rugs that tell epic stories. It’s the significance of their iconic motifs that gives them enduring style,” said Erin Eisinger, co-founder and CEO of Floorplan.  “We think it’s time modern rugs tell stories of place as well. Our vision for Rug Your City is to create heirlooms that capture the spirit of modern cities and to include the people who cherish those cities in the process.”

The five-piece pilot collection captures New York as imagined by two graphic designers, an architectural firm, an environmental consultant and a Brooklyn-based artist team. Depending on the design, they will be either hand-woven (flatweave) or hand-knotted (plush) and will take four to nine months to produce. All rugs will be handmade by skilled artisans in India, Pakistan and/or Turkey.

Rug Your City on Kickstarter

“We know the prototype-to-production process well, and the weavers we have lined up are ones I have depended upon for years,” said Mehmet Bozatli, co-CEO and founder of Floorplan.  “Our experience in both design and in the rug industry makes us the perfect bridge between these communities to create something fresh… using technology in a way that hasn’t been done before.”

Early backers can pre-order the New York rugs in limited quantities at up to 40% off MSRP. Prices start at $149 for a 3x5 flatweave rug, while totes, t-shirts, posters and small collectibles printed with the same designs are also offered as rewards for pledges starting at $5. Nominations for the next city to be commemorated by Rug Your City are open until the Kickstarter campaign ends on September 17, 2015. At the discretion of Floorplan, a short list of nominated cities will be up for the backer vote.

To nominate a place, post your inspiration photo to Instagram, Facebook or Twitter with the hashtags: #FloorplanRugs, #RugYourCity and #RugInsertYourCityName (for example: #RugAkron.) 

 

About The Rug Your City Designers

See Rug Your City Bios Page

About The Founders

Erin + Mehmet crossed paths in New York City in the aughts. Erin was climbing the corporate ladder convincing financial institutions to implement user-centered design. Mehmet was running a wholesale rug business and finishing his master’s in architecture at Columbia.  When the urge for adventure struck in 2008, they moved to Istanbul and started FourByNorth Studios, a user-experience design and architectural consulting firm to serve both blue chip and the burgeoning startup companies in Turkey and Europe. After years of helping other businesses launch and refine brands, they applied their team’s expertise to a product that they know well but is elusive to the average consumer: good quality rugs at reasonable prices. Floorplan aims to cut through the noise of misleading markdowns and rugs that look good at first but shabby in short order.

About Floorplan

Floorplan is an agile rug company dedicated to improving the experience of finding and buying great rugs. It specializes in hand-made and vintage goods meant to last: hand-knotted, hand-loomed and hand-woven rugs in natural fibers like wool, cotton, silk and jute. Based in Los Angeles, CA, Floorplan has a retail space at Urban Americana in the Zaferia Design District of Long Beach and is online at FloorplanRugs.com. 

Marissa Peterson
Marissa Peterson

Author


Featured Products

  • AKINA Collection Wool Rug in CHARCOAL / TAUPE Gray Small Hand-Woven Wool Quick View
    AKINA Collection Wool Rug in CHARCOAL / TAUPE from $349 $439
    Choose your size
  • BARKLEY Collection Wool/Viscose Rug in MOCHA Brown Small Hand-Woven Wool/Viscose Quick View
    BARKLEY Collection Wool/Viscose Rug in MOCHA from $429 $539
    Choose your size
  • EDGE Collection Rug in IVORY Ivory Small Hand-Woven Jute/Hemp Quick View
    EDGE Collection Rug in IVORY from $99 $129
    Choose your size
  • OAKWOOD Collection Wool Rug in GRAVEL Gray Small Hand-Woven Wool Quick View
    OAKWOOD Collection Wool Rug in GRAVEL from $179 $229
    Choose your size
  • Omen Collection Wool Rug in Grey Quick View
    Omen Collection Wool Rug in Grey from $349 $439
    Choose your size
  • PROMENADE Collection Rug in BROWN Brown Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in BROWN
    Sold Out
    Choose your size
  • PROMENADE Collection Rug in SADDLE Brown Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in SADDLE
    Sold Out
    Choose your size
  • PROMENADE Collection Rug in MULTI Multi Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in MULTI
    Sold Out
    Choose your size
  • ORIAN SHAG Collection Rug in CHARCOAL Gray Small Hand-Woven Polyester Quick View
    ORIAN SHAG Collection Rug in CHARCOAL
    Sold Out
    Choose your size
  • KALLIOPE Collection Rug in BLUE / MULTI Blue Small Hand-Woven Polyester Quick View
    KALLIOPE Collection Rug in BLUE / MULTI
    Sold Out
    Choose your size
  • KALLIOPE Collection Rug in SAND / RUST Beige Small Hand-Woven Polyester Quick View
    KALLIOPE Collection Rug in SAND / RUST
    Sold Out
    Choose your size
  • PROMENADE Collection Rug in SAND Beige Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in SAND
    Sold Out
    Choose your size
  • AKINA Collection Wool Rug in IVORY / BEIGE Ivory Small Hand-Woven Wool Quick View
    AKINA Collection Wool Rug in IVORY / BEIGE
    Sold Out
    Choose your size
  • SLOANE Collection Rug in SKY Blue Small Hand-Woven Viscose/Acrylic Quick View
    SLOANE Collection Rug in SKY from $659 $829
    Choose your size
  • SLOANE Collection Rug in SMOKE Gray Small Hand-Woven Viscose/Acrylic Quick View
    SLOANE Collection Rug in SMOKE from $659 $829
    Choose your size
  • SLOANE Collection Rug in NATURAL Beige Small Hand-Woven Viscose/Acrylic Quick View
    SLOANE Collection Rug in NATURAL from $659 $829
    Choose your size
  • SLOANE Collection Rug in OATMEAL Beige Small Hand-Woven Viscose/Acrylic Quick View
    SLOANE Collection Rug in OATMEAL from $659 $829
    Choose your size
  • SLOANE Collection Rug in MIST Beige Small Hand-Woven Viscose/Acrylic Quick View
    SLOANE Collection Rug in MIST from $659 $829
    Choose your size
  • ROMAN Collection Rug in IVORY / BLACK Ivory Accent Hand-Woven Viscose/Acrylic Quick View
    ROMAN Collection Rug in IVORY / BLACK from $239 $299
    Choose your size
  • ROMAN Collection Rug in IVORY / PEBBLE Ivory Accent Hand-Woven Viscose/Acrylic Quick View
    ROMAN Collection Rug in IVORY / PEBBLE from $239 $299
    Choose your size
  • ROMAN Collection Rug in NATURAL / CHARCOAL Beige Accent Hand-Woven Viscose/Acrylic Quick View
    ROMAN Collection Rug in NATURAL / CHARCOAL from $239 $299
    Choose your size
  • ROMAN Collection Rug in IVORY / GRANITE Ivory Accent Hand-Woven Viscose/Acrylic Quick View
    ROMAN Collection Rug in IVORY / GRANITE from $239 $299
    Choose your size
  • ROMAN Collection Rug in NATURAL / BARK Beige Accent Hand-Woven Viscose/Acrylic Quick View
    ROMAN Collection Rug in NATURAL / BARK from $239 $299
    Choose your size
  • REY Collection Rug in IVORY / CHARCOAL Ivory Accent Hand-Woven Polyester Quick View
    REY Collection Rug in IVORY / CHARCOAL
    Sold Out
    Choose your size
  • REY Collection Rug in SPA / NATURAL Blue Accent Hand-Woven Polyester Quick View
    REY Collection Rug in SPA / NATURAL from $139 $169
    Choose your size
  • REY Collection Rug in DENIM / NATURAL Blue Accent Hand-Woven Polyester Quick View
    REY Collection Rug in DENIM / NATURAL from $139 $169
    Choose your size
  • REY Collection Rug in SILVER / GREY Gray Accent Hand-Woven Polyester Quick View
    REY Collection Rug in SILVER / GREY from $139 $169
    Choose your size
  • REY Collection Rug in CAMEL / BLACK Beige Accent Hand-Woven Polyester Quick View
    REY Collection Rug in CAMEL / BLACK
    Sold Out
    Choose your size
  • QUARRY Collection Wool Rug in STONE Gray Accent Hand-Woven Wool Quick View
    QUARRY Collection Wool Rug in STONE from $159 $199
    Choose your size
  • QUARRY Collection Wool Rug in IVORY Ivory Accent Hand-Woven Wool Quick View
    QUARRY Collection Wool Rug in IVORY from $159 $199
    Choose your size
  • QUARRY Collection Wool Rug in OATMEAL Beige Accent Hand-Woven Wool Quick View
    QUARRY Collection Wool Rug in OATMEAL from $159 $199
    Choose your size
  • PROMENADE Collection Rug in SILVER Gray Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in SILVER from $619 $779
    Choose your size
  • PROMENADE Collection Rug in IVORY Ivory Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in IVORY from $619 $779
    Choose your size
  • PROMENADE Collection Rug in CHARCOAL Gray Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in CHARCOAL from $619 $779
    Choose your size
  • PROMENADE Collection Rug in GREY Gray Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in GREY from $619 $779
    Choose your size
  • PROMENADE Collection Rug in IVORY / GREY Ivory Small Hand-Woven Cowhide Quick View
    PROMENADE Collection Rug in IVORY / GREY from $619 $779
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Bone / Bluestone Beige Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Bone / Bluestone from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Brick / Navy Red Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Brick / Navy from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Denim / Rust Blue Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Denim / Rust from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Natural / Blue Beige Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Natural / Blue from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Olive / Graphite Green Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Olive / Graphite from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Ivory / Grey Ivory Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Ivory / Grey from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Navy / Ivory Blue Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Navy / Ivory from $119 $149
    Choose your size
  • PRIYA Collection Wool/Viscose Rug in Ocean / Ivory Blue Accent Hand-Woven Wool/Viscose Quick View
    PRIYA Collection Wool/Viscose Rug in Ocean / Ivory from $119 $149
    Choose your size
  • PLAYA Collection Rug in BLACK / NATURAL Black Accent Hand-Woven Viscose Quick View
    PLAYA Collection Rug in BLACK / NATURAL from $139 $179
    Choose your size
  • PLAYA Collection Rug in NAVY / IVORY Blue Accent Hand-Woven Viscose Quick View
    PLAYA Collection Rug in NAVY / IVORY from $139 $179
    Choose your size
  • PLAYA Collection Rug in AQUA / NATURAL Blue Accent Hand-Woven Viscose Quick View
    PLAYA Collection Rug in AQUA / NATURAL from $139 $179
    Choose your size
  • PLAYA Collection Rug in LT GREY / IVORY Gray Accent Hand-Woven Viscose Quick View
    PLAYA Collection Rug in LT GREY / IVORY from $139 $179
    Choose your size
  • OWEN Collection Rug in FOG / GRAPHITE Beige Runner Hand-Woven Jute/Wool Quick View
    OWEN Collection Rug in FOG / GRAPHITE from $479 $599
    Choose your size
  • OWEN Collection Rug in INDIGO / SAGE Blue Runner Hand-Woven Jute/Wool Quick View
    OWEN Collection Rug in INDIGO / SAGE from $479 $599
    Choose your size
Products
About Floorplan

Floorplan is an agile rug company dedicated to improving the experience of finding and buying great rugs — online, pop-up, at select local shops, and direct to designers and retailers.

We’re based in Los Angeles

Contact Us

General / Orders
ask@floorplanrugs.com

Retailers / Designers
pros@floorplanrugs.com

Media
media@floorplanrugs.com

Phone
(844) FPRUG LA
9am-6pm PST

 

 

Floorplan Bulletin

Sign up for Floorplan Bulletin for discount coupons, advanced sales and a first look at new collections!

© 2023 Floorplan Rugs | Privacy Policy | Refund Policy | Terms Of Service | Shipping Policy

PayPal Visa Mastercard American Express Discover