There was one really big reason that Mehmet and I wanted to start a rug company: Many of the rugs available today seem like they’re good quality, but, sadly, they’re not. So people end up paying more than they should for a rug that won’t last.
This makes us crazy. There are so many rugs in the world that are made well and reasonably priced — but many rug retailers sell either at the very high or very low end of the spectrum, banking on a proposition of total luxury or on one of cheapest value.
We think it’s best to focus on selling good rugs at good prices and giving you the facts so you can make an informed decision. This may mean that you pay more initially, but over time, hand-knotted rugs actually save you money.
When you buy a real hand-knotted rug, it can last, literally, a hundred years or more.
When you buy a rug made to look like a hand-knotted rug, it typically lasts one to three years.
So what does that mean? The really great deal you thought you got turns out to not be so great — because you’ll have to replace it much more frequently. Within a few years, you shell out more for a series of low-quality rugs than you would have for a real masterpiece.
Of course, this is just an example to show you how replacing a rug over and over can add up. Think about the savings as the rug continues to live beyond 20 years, 30 years, more! The most important thing to keep in mind is that buying a rug is like buying any piece of important furniture — you want to make it last.
Keep in mind, the figures we have listed here are representative for these classes of rugs, but a whole host of things influence the prices of individual pieces: quality of material, complexity of design, difficulty to produce, age of piece (if it's vintage), size and demand. If you happen to see an 8x10 that falls above or below these costs, be sure to consider these other factors. Above all, this should give you a framework to account for the actual cost of a rug before purchasing.